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C12. Conceptual Understanding/Music/Inductive

Description:
This lesson will help students develop a deeper understanding of how music is used in campaign ads. Students are asked to select 4 cases, and then how each case uses music to support its goal and how the cases use music in sort of similar and sort of different ways.

To Teachers:

• Create groups of 3 to 4 students.
• Assign each group an election year.
• Give each group a worksheet.

Materials:
Worksheet Word document | PDF

Worksheet Instructions:

• Go to EASE History -- http://www.easehistory.org/
• Search on "Music" ads in EASE History. [Search: EASE History Campaign Ads>Ad Themes> Music
• Examine at least 12 cases (cases=ads) that have been coded on "Music"
• Select four ads that feature music.
• Chart 1: Explain how each case uses music to support its goals.
• Chart 2: Explain how the case use music in sort of similar and sort of different ways.
  
  

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plans/worksheets then please send us a note at colli239@msu.edu