Campaign Ad Themes
Year: [+]
Year: [-]
2004 2000 1996 1992 1988 1984 1980 1976 1972 1968 1964 1960 1956 1952
Candidates: [+]
Candidates: [-]
Bush GHW Bush GW Carter Clinton Dole Dukakis Eisenhower Ford Goldwater Gore Humphrey Johnson Kennedy Kerry McGovern Mondale Nixon Reagan Stevenson
Election Winners/Losers: [+]
Election Winners/Losers: [-]
Election Winners Election Losers
Challenger/Incumbent: [+]
Challenger/Incumbent: [-]
Challenger Incumbent
Issues: [+]
Issues: [-]
Balanced Budget Civil Rights Crime Defense Spending Economy Education Environment Foreign Policy Health Care Jobs National Security Social Security Taxes War Welfare
Positive/Negative: [+]
Positive/Negative: [-]
Positive Ads Negative Ads
Ad Themes: [+]
Ad Themes: [-]
Attack Bandwagon Character Evidence Fear Finger on the Pulse Flip Flopping Humor Music Plain Folk Profile Target ads: [+] - Target ads: [-] Elderly Workers Testimonial
Elderly Workers
Presidential Leadership Attributes: [+]
Presidential Leadership Attributes: [-]
Positive: [+] - Positive: [-] Accomplishments Decisive Experience Finger on the Pulse Good Judgment Hard Worker Honest Ones of Us Stature Empathetic Steady Strong Uniter Negative: [+] - Negative: [-] Dishonest Divider Failures Indecisive Inexperienced Flip Flopping Out of Touch Poor Judgment Reckless Weak
Accomplishments Decisive Experience Finger on the Pulse Good Judgment Hard Worker Honest Ones of Us Stature Empathetic Steady Strong Uniter
Dishonest Divider Failures Indecisive Inexperienced Flip Flopping Out of Touch Poor Judgment Reckless Weak
Hub Cases:
Political Parties: [+]
Political Parties: [-]
Democrat Republican
History Themes
Administration[+]
Administration[-]
Bush GW Administration Clinton Administration Bush GHW Administration Reagan Administration Carter Administration Ford Administration Nixon Administration Johnson Administration Kennedy Administration Eisenhower Administration Truman Administration Roosevelt FD Administration Hoover Administration Coolidge Administration Wilson Administration Taft Administration Roosevelt T Administration McKinley Administration
Culture [+]
Culture [-]
All Culture Cultural Icons Counterculture Fashion Mass Media All Mass Media Radio Television Sports Youth
All Mass Media Radio Television
Decade[+]
Decade[-]
2000s Events 1990s Events 1980s Events 1970s Events 1960s Events 1950s Events 1940s Events 1930s Events 1920s Events 1910s Events 1900s Events
Economy[+]
Economy[-]
All Economy Consumerism Factory Work
Environment:
Historical Themes [+]
Historical Themes [-]
Conflict All Conflict Terrorism Cooperation All Cooperation Treaties UN Fragmentation Unity Freedom Control Irrationality Rationality Progress Destruction
All Conflict Terrorism
All Cooperation Treaties UN
Legal Decisions:
Movement [+]
Movement [-]
Immigration Migration
Political[+]
Political[-]
All Political Domestic Policy All Domestic Policy Legislation Foreign Policy All Foreign Policy Treaties UN Global Events Inaugurations Political Campaigns Protest Movements All Protest Movements Antiwar Movement Civil Rights Movement Labor Movement Women's Movement
All Domestic Policy Legislation
All Foreign Policy Treaties UN
All Protest Movements Antiwar Movement Civil Rights Movement Labor Movement Women's Movement
Science/Tech[+]
Science/Tech[-]
All Science/Tech Communications All Communications Telephone Government Projects Household Technology Military Technology Science Space Exploration Transportation All Transportation Airplanes Cars
All Communications Telephone
All Transportation Airplanes Cars
Social [+]
Social [-]
All Social Communities All Communities Rural Suburban Urban NYC Family Social Institutions All Social Institutions Education Religion Social Issues All Social Issues Health Medicare Poverty Social Security Women
All Communities Rural Suburban Urban NYC
All Social Institutions Education Religion
All Social Issues Health Medicare Poverty Social Security
Topics[+]
Topics[-]
Baby Boomers Cold War Great Depression Great Society New Deal The year 1968
War[+]
War[-]
All War Second Gulf War First Gulf War Vietnam War Korean War WWII WWI
Core Value Themes
Core Democratic Values[+]
Core Democratic Values[-]
Choice Common Good Competition Democracy Promotion Diversity Economic Freedom Equality Freedom Individual Rights Justice Liberty Life Patriotism Pursuit of Happiness Stability Tolerance Truth
US Constitutional Principles[+]
US Constitutional Principles[-]
Checks and Balances First Amendment All First Amendment Free Press Free Speech Freedom of Assembly Religious Tolerance National Security Rule of Law Self-determination
All First Amendment Free Press Free Speech Freedom of Assembly Religious Tolerance
Symbols of Freedom:
| Home | Tour | Learning Guide | Glossary | FAQs | Credits | Contact | Copyright |